Brand Design is actually ‘how’ a business needs to be perceived by customers.
It is through brand identity style that a brand strives to speak clearly with the target market.
However, brand identity is that the combined message transmitted via the brand, logo, style, and visuals.
In a word, brand identity differs from brand image. ‘Brand identity’ is built by the complete itself – with the goal of broadcasting a powerful message to customers – wherever the brand image is that the outline opinion fashioned among the marketplace.